News

Hamburg, 19 June 2008. Constantin Kaloff is joining the Commarco subsidiary Lowe Germany as Managing Director Creation from 1st July 2008. The creative multi-award winner comes from Scholz & Friends Berlin, where he was initially Creative Director and subsequently Managing Director, being responsible for central Berlin accounts. In future, he will take over the new positioning of the Hamburg agency together with Managing Director of Consulting Gunnar Brune.

Frank-Michael Schmidt, CEO of the Commarco Holding: 'Lowe Germany has successfully established itself since 2007 as the German representative of the international Lowe network. When Constantin Kaloff kicks off, we would like to herald in the next phase, in which Lowe Germany develops into an individually profiled and relevant address on the German market.'

Constantin Kaloff, Managing Director Creation of Lowe Germany: 'I am looking forward to spark off the next step for Lowe together with Gunnar Brune. The communication market demands new agency structures. Lowe Germany will be the first creative agency to grow in a multidisciplinary manner, with international exposure and all the disciplines at one table.'

Constantin Kaloff (45) came to Scholz & Friends Berlin as Creative Director in 2005 and was appointed a member of the management in July 2007. He was, among others, responsible for accounts like Mercedes-Benz and was a major factor in the acquisition of Loewe, Zewa, Buscopan, German rail and Schenker. In addition, he is also responsible for winning and reorienting the Saturn campaign, which he already handled at Jung von Matt (here even as the inventor of the tag line 'Geiz ist geil' [Mean is sexy]). From 1993–95 Kaloff worked for Scholz & Friends Hamburg, among others as Creative Director. He subsequently moved on to Springer & Jacoby. In 1999, came his stint at Jung von Matt where he was promoted to Creative Managing Director. Constantin Kaloff is a member of the Art Directors Club of Germany and has received many awards at national and international festivals.

Lowe Germany is a representative of the internationally successful Lowe Worldwide network on the German communication market under the roof of Commarco Holding. As a high-value ideas company, the agency, headquartered in Hamburg, offers comprehensive service in all sectors of brand communication. The agency successfully rolled out in April 2007 with accounts like Rexona, Viss, Rama and Domestos.

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