Profile

Strategic holding for agency brands
Commarco is one of the leading holdings for communications and marketing agencies in the German-speaking world. Under the Commarco umbrella, around 25 agencies offer almost the entire spectrum of communication services. The best-known agency brands include Scholz & Friends, deepblue networks, United Visions and gkk DialogGroup. The holding has around 1,200 employees in its agencies across Europe.

Since April 2011 the company has been 100 per cent owned by the British advertising holding WPP. Through its incorporation into the international WPP network, Commarco has seen its service portfolio expanded with high-quality special expertise and international resources. This underlines the Commarco holding’s claim of being the first address for blue-chip clients in German-speaking countries.

Serving the world from Germany
The Commarco agencies focus most of their business activities on Germany. However, through dependencies in various European cities such as Zurich, Prague and Budapest as well as through their belonging to the WPP Group, the Commarco agencies are able to successfully coordinate and implement advertising campaigns even in markets where the Commarco holding does not have a presence.
 
Creative and efficient
The agencies of Commarco rank among the top addresses in the industry and every year scoop numerous awards in creativity and efficiency. The particular strength of Commarco is integrated communication – an organisational principle that for several years now is at the heart of the overall strategy. As a result of the fragmentation of the media and changes in the consumer behaviour, companies and brands need to coordinate their communication in an increasing number of channels. Therefore the Commarco agencies offer as many communication services as possible from one source and master the integration of these instruments. All instruments follow a guiding principle: a conducting idea.